Ninja Forms Review

Ninja Forms Review

Unlock the Power of Online Forms: Why Every Website Needs Them

Websites serve as virtual storefronts that enable businesses to connect with their target audience effortlessly. However, a crucial component that often gets overlooked is the inclusion of online forms. These interactive elements act as gateways, facilitating seamless communication and data collection from your visitors. In today’s digital landscape, websites serve as virtual storefronts, enabling businesses to connect with their target audience effortlessly. Discover how integrating Ninja Forms can boost your website’s engagement strategy, empowering you to capture valuable insights and foster connections with your web visitors.

Every website, regardless of its niche or size, can benefit tremendously from incorporating online forms. Not only do they instill a sense of professionalism and trustworthiness, but they also provide a user-friendly means for your audience to reach out to you. Displaying your email address openly on your website might seem like a convenient option, but it can quickly lead to an influx of spam and a cluttered inbox.

Online forms transcend their primary function as contact forms, offering a multitude of possibilities to streamline your business operations. With the right form builder, you can create:

Order Forms:

Seamlessly sell your products and services online, enabling customers to make purchases and facilitate upfront payments with ease.

“Request a Quote” Forms:

Gather all the necessary information from potential clients to provide accurate quotes or estimates for your offerings, streamlining the sales process.

Subscription/Opt-in Forms:

Expand your email marketing efforts by allowing visitors to subscribe to your newsletter or opt-in for exclusive content, growing your subscriber base organically.


Gain invaluable insights into your target audience’s preferences, behaviors, and pain points by conducting surveys directly on your website, empowering data-driven decision-making.

Post Submission Forms:

Foster a collaborative community by enabling visitors to contribute their own blog posts, which they can edit and manage from the front-end of your site.

As you can see, online forms are versatile tools that can elevate your website’s functionality and user experience. However, WordPress, the world’s most popular content management system, does not come equipped with a built-in form builder out of the box. This is where third-party form plugins like Ninja Forms come into play.

Introducing Ninja Forms: The Powerhouse Form Builder for WordPress

Ninja Forms is a free contact form plugin for WordPress, developed and maintained by the team at WP Ninjas. What sets this plugin apart from its competitors is its unique approach to pricing and add-ons. Instead of offering a comprehensive bundle that might include features you may never use, Ninja Forms allows you to purchase add-ons individually, ensuring you only pay for the functionalities you truly need.

For more information about Ninja forms, click here.

Get Ninja Forms Now!

The core version of Ninja Forms is available for free download from the WordPress.org repository, making it accessible to users of all budgets and experience levels. This plugin has already garnered a significant user base, with over 1 million websites worldwide leveraging its capabilities.

Step-by-Step Guide: Creating Your First Ninja Form

Setting up your first Ninja Form is a straightforward process that even beginners can navigate with ease. Follow these simple steps to get started:

Step 1: Build Your Form. After installing and activating the Ninja Forms plugin, navigate to Forms » Add New in your WordPress dashboard. You’ll be greeted by a user-friendly form builder interface, with a column on the left displaying various field options you can add to your form.

To create a basic contact form, you’ll typically need fields for the user’s name, email address, and message. Simply click on the respective buttons under the “User Information” and “Textarea” tabs to add these fields to your form.


Don’t forget to mark the message field as “Required” under the “Restriction Settings” to ensure users can’t submit blank messages. Additionally, remember to include a “Submit” button, as Ninja Forms doesn’t automatically add one to your form.

Once you’ve finished selecting and customizing your desired fields, click on one of the blue “Save” buttons, and give your form a descriptive name in the pop-up window.


Step 2: Configure Notifications To ensure you receive the submitted form data, you’ll need to set up email notifications. Click on the “Email & Actions” tab, and then select “Add New.”

In the subsequent form, provide an internal reference name for the action under “Action Name.” Leave the “Type” set to “Email,” and proceed to select the appropriate form fields for the “From Name” and “From Address” fields.

Enter your email address (or the addresses of those who should receive the notifications) in the “To” field, and specify a subject line for the email. In the “Email Message” field, you can click the “Insert All Fields” button to include all the user’s information and message in the notification email.

Don’t forget to click “Save” to finalize your notification settings.

Step 3: Add Confirmation for the User By default, after submitting a form, users are presented with a blank screen. To provide a better user experience, you’ll want to display a success message or redirect them to a specific page.

Head back to the “Email & Actions” tab, click “Add New,” and select “Success Message” as the action type. Enter the desired message you’d like to display to the user upon successful form submission.


Step 4: Publish Your Form To publish your form on your WordPress website, navigate to Forms » All Forms, locate the form you just created, and copy the provided shortcode.

Paste this shortcode into the desired page or post where you want the form to appear.

Remember to test your form thoroughly to ensure it’s functioning as intended before making it live.

Extend Functionality with Add-ons: Unleashing the True Potential of Ninja Forms

While the free version of Ninja Forms allows you to create basic forms, unlocking its true potential often requires the use of add-ons. These premium extensions offer a wide range of advanced features and integrations, enabling you to:

  • Add conditional logic, file uploads, or multi-page forms to your forms, enhancing their functionality and user experience.
  • Integrate with popular email newsletter services like Campaign Monitor, AWeber, Constant Contact, and more, streamlining your email marketing efforts.
  • Accept payments and track your accounting with integrations for PayPal, Freshbooks, Stripe, and other payment gateways.
  • Connect with customer relationship management (CRM) tools like Zoho, Batchbook, or Insightly, enabling seamless lead tracking and conversion to sales.
  • Automate your business processes with Zapier, webhooks, WebMerge, and other workflow automation tools, boosting productivity and efficiency.

While each add-on is sold separately, Ninja Forms offers bundled packages at discounted pricing for those requiring multiple extensions.

Weighing the Pros and Cons: An Objective Evaluation of Ninja Forms

Like any software solution, Ninja Forms comes with its own set of advantages and disadvantages. Let’s take a closer look at both sides of the coin:


  1. Free Core Plugin: The core Ninja Forms plugin is available for free, making it an accessible option for users on a tight budget or those just starting out with WordPress.
  2. Ease of Use: The plugin boasts a user-friendly drag-and-drop form builder, simplifying the process of creating forms for users of all skill levels.
  3. Flexibility: By offering add-ons à la carte, Ninja Forms allows you to enhance your forms with only the features you require, without the need to purchase a comprehensive (and potentially costly) bundle.


  1. Limited Core Features: While the free version of Ninja Forms is a great starting point, its core feature set is somewhat limited. To access advanced functionalities like conditional logic, you’ll need to purchase additional add-ons, which can quickly add up in cost.
  2. Potentially Expensive: Although the à la carte pricing model seems appealing initially, as your form requirements grow, the cumulative cost of purchasing multiple add-ons can make Ninja Forms more expensive than some of its competitors that offer more comprehensive feature sets in their core versions.

It’s important to note that Ninja Forms does offer a 14-day money-back guarantee, allowing you to thoroughly evaluate the plugin and its add-ons before committing to a purchase.

Ninja Forms vs. Other WordPress Form Builders: A Comparative Analysis

While Ninja Forms is a popular choice among WordPress users, it’s not the only form builder plugin available in the market. Let’s compare it with some of its competitors to help you make an informed decision:

For Beginners: WPForms

If you’re a beginner looking for a user-friendly form builder that allows you to quickly create beautiful forms without delving into code or overwhelming options, WPForms is an excellent alternative to consider. With its intuitive interface and pre-designed templates, you can have a professional-looking form up and running in mere minutes.

For Advanced Features: Gravity Forms

If your requirements involve creating complex forms with conditional logic, user post submissions, or other advanced features, Gravity Forms might be a better fit.

The Verdict: Should You Use Ninja Forms on Your WordPress Website?

Ninja Forms is undoubtedly a popular and highly-rated form plugin for WordPress, boasting a robust set of features and a wide range of add-ons to expand its capabilities. It excels in creating all kinds of advanced forms, from order forms and surveys to user-generated content submissions.

Get Ninja Forms Now!

However, the plugin’s user interface can be somewhat unintuitive for beginners. For instance, the lack of an automatically added submit button or a default success message could lead to a suboptimal user experience if not configured properly. Additionally, some of the advanced options for form fields might not be self-explanatory for those new to form building.

While the à la carte pricing model for add-ons initially seems appealing, the costs can quickly add up as your form requirements become more complex, potentially making Ninja Forms a more expensive option compared to some of its competitors that offer more comprehensive feature sets in their core versions.

Ninja Forms is a powerful and versatile form builder that can elevate your WordPress website’s functionality and user experience. However, it’s essential to carefully evaluate your specific requirements and weigh the pros and cons before deciding if it’s the right fit for your needs.

Conclusion on Ninja Forms

In today’s digital landscape, online forms have become an indispensable tool for businesses and website owners alike. They facilitate seamless communication, streamline data collection, and enhance the overall user experience on your WordPress website.

Get Ninja Forms Now!

Ninja Forms, with its flexible pricing model and extensive range of add-ons, offers a compelling solution for those seeking a versatile form builder for their WordPress website. However, it’s crucial to carefully evaluate your specific requirements and consider alternatives which might better suit your needs, especially if you’re a beginner or require advanced form functionalities out of the box.

Ultimately, the decision to use Ninja Forms or any other form builder should be driven by a thorough understanding of your website’s goals, your target audience’s needs, and the features that will best support your business objectives.


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