Recent updates to Instagram have prompted a major change in the popular Smash Balloon Instagram Feed plugin, widely used across NEO sites. These changes require immediate action to ensure your Instagram feeds continue to function properly.

What’s changed?

1. Business accounts are now mandatory:
   Instagram now requires all accounts connected to third-party plugins like Smash Balloon to be business accounts (this includes creator accounts).

• In the past, both personal and business accounts could be used to display feeds. This is no longer allowed.
• Personal accounts will need to be converted to business accounts.

1. Reconnection of Instagram accounts is required:
   Due to these updates, all existing Instagram accounts connected through Smash Balloon must be reconnected to the plugin as business accounts. Without this step, your Instagram feed will no longer display on your website.

Why is this happening?

This change is part of Instagram’s effort to enhance security and improve the functionality of third-party integrations by standardizing the use of professional accounts for API access. While this ensures better performance and reliability, it does require additional steps for users to maintain their connections.

What do you need to do?

Here’s how you can ensure your Instagram feed remains active:

1. Confirm your Instagram account type:

• If your account is still a personal account, you’ll need to upgrade it to a business or creator account.
• To switch:
  • Go to Settings in the Instagram app.Select Account > Switch to Professional Account.Follow the prompts to complete the setup.
  For more details, visit Instagram’s official guide to switching to a professional account.

1. Reconnect your Instagram account:

• Use the NEO secure form to provide us with your Instagram credentials (username and password).
• Our team will securely reconnect your account to the Smash Balloon plugin.

1. Submit credentials safely:

• The NEO secure form is designed to prioritize your safety:
  • All submitted data is automatically cleared after a short period. Even if we have received your credentials before, please re-send them.
• • Your credentials are used exclusively for reconnection purposes.
  To access the form, click here.

1. Act promptly:
   Reconnection is essential. Any delay in submitting your credentials could result in the Instagram feed disappearing from your website.

Why you should act now

Failing to upgrade your account type or reconnect in time will disrupt your website’s Instagram feed. This can affect the visual appeal and functionality of your site, particularly if your Instagram feed is a prominent feature. Acting quickly will ensure uninterrupted service.

Need assistance?

Our support team is here to help:

• If you encounter any issues while submitting credentials through the secure form, feel free to submit a ticket and the team will assist.

This update is critical for maintaining the functionality of Instagram feeds across NEO websites. We appreciate your cooperation and swift action. Together, we’ll ensure your website continues to shine with its Instagram integration!