When it comes to building high-performing, beautifully designed websites for our clients at Neo Agency, there’s one WordPress tool we rely on time and again – Elementor Pro.
It’s not just another drag-and-drop builder. It’s a robust design and development platform that empowers our team to create pixel-perfect, responsive, conversion-focused websites, without being boxed in by rigid templates or slow code.
Whether you’re a small business owner building your first site or a developer managing multiple client projects, Elementor Pro in 2025 is more powerful, flexible, and future-proof than ever.
What Is Elementor Pro?
Elementor Pro is the premium version of the popular Elementor page builder plugin for WordPress. While the free version allows users to create basic layouts using a visual drag-and-drop interface, Elementor Pro unlocks the full toolkit for serious website creators, including theme building, advanced widgets, dynamic content, marketing integrations, custom code and more.
Over 12 million websites now use Elementor, and for good reason: it allows seasoned developers to design websites that are fast, functional, and visually stunning without reams of cumbersome code.
Elementor Free vs Elementor Pro: Is It Worth It?
Absolutely – and here’s why. Elementor Pro is not just “more widgets.” It completely transforms how you build websites:
| Feature | Elementor Free | Elementor Pro |
|---|---|---|
| Drag-and-Drop Builder | ✅ | ✅ |
| Responsive Design Controls | ✅ | ✅ |
| Pre-made Templates | ✅ | ✅ |
| Theme Builder | ❌ | ✅ |
| WooCommerce Builder | ❌ | ✅ |
| Popup Builder | ❌ | ✅ |
| Global Widgets | ❌ | ✅ |
| Dynamic Content | ❌ | ✅ |
| Form Builder with Integrations | ❌ | ✅ |
| Custom Fonts & CSS | ❌ | ✅ |
If you want to build a serious website without relying on third-party plugins for every feature, Elementor Pro pays for itself very quickly.
Why Neo Agency Uses Elementor Pro for Client Sites
At Neo Agency, we work with everyone from startups and service providers to eCommerce brands and digital publishers. Elementor Pro gives us the flexibility to:
1. Build fully custom designs that reflect each client’s brand – no cookie-cutter layouts
What it means:
This refers to designing and developing websites from scratch or with advanced page builders that allow for deep customisation, tailoring every element to reflect a client’s unique identity, rather than relying on generic pre-made templates.
Why it matters:
A custom-built website strengthens a client’s brand identity and sets them apart in a crowded digital landscape. Whether it’s custom layouts, fonts, colour schemes, or animations, every detail can reflect their values and audience. This enhances professionalism, trust, and conversions, especially for high-end or niche businesses.
2. Optimise performance by eliminating the need for bulky third-party plugins (e.g., forms, popups, sliders)
What it means:
Rather than relying on multiple heavy plugins that can slow down a site or create compatibility issues, many builders (like Elementor Pro, Bricks, or Oxygen) now offer built-in solutions for forms, popups, sliders, etc.
Why it matters:
Fewer plugins mean faster load times, fewer security vulnerabilities, and reduced risk of conflicts during updates. Everything runs smoother, loads quicker, and provides a better experience for users while earning a higher Core Web Vitals score for Google. It’s performance-focused development from the ground up.
3. Allow clients to make safe edits via a user-friendly front-end editor
What it means:
With front-end editors, clients can log in and visually make text changes, swap images, or update content without needing to dive into complex backend menus or code. Editors like Elementor, Bricks, or Divi offer real-time editing with minimal risk.
Why it matters:
Empowering clients to manage their own content reduces ongoing support requests and boosts satisfaction. It’s particularly valuable for small business owners and marketing teams who want agility without needing developer assistance for every tweak. And because the editing environment is visual and intuitive, it lowers the risk of breaking the site.
4. Custom Code: Extend functionality and performance beyond drag-and-drop builders
What it means:
While visual builders are powerful, custom HTML, CSS, JavaScript, or PHP allows developers to create truly bespoke features or optimise performance in ways builders can’t. This includes advanced animations, integrations, conditional logic, or leaner code output.
Why it matters:
Custom code gives you full control over how the website behaves and performs. You can remove unnecessary bloat, fine-tune responsiveness, or integrate with third-party systems in a way that drag-and-drop tools can’t always achieve. It’s how agencies deliver pixel-perfect, high-performing solutions tailored to specific
Example Use Case:
360 GSS came to us with a bloated and generic site template with a confusing backend. After Neo rebuilt their site using Elementor Pro, page speed improved by 46%, and time-on-page increased significantly. Not only that, but our SEO efforts doubled their monthly leads in just 6 months allowing them to reduce their Google Ads spend.
Core Features That Make Elementor Pro Stand Out
1. Theme Builder
Redefine how you build WordPress sites. With Elementor Pro, you can visually design:
- Headers
- Footers
- Archive pages
- Single posts
- WooCommerce product templates
All without touching PHP.
2. Popup Builder
No need for another popup plugin. Elementor Pro lets you build popups visually and trigger them by page, user behaviour, scroll depth, exit intent, and more.
3. Dynamic Content
Elementor Pro integrates seamlessly with custom fields (ACF, Pods, Toolset), making it ideal for dynamic, content-driven websites.
4. Form Builder
Build forms with drag-and-drop ease and connect them to Mailchimp, ActiveCampaign, HubSpot, or any webhook. Bonus: built-in spam protection.
5. WooCommerce Builder
Control every element of your product pages, carts, and checkout designs to optimise conversions.
Performance and Page Speed
One of the biggest misconceptions is that page builders slow websites down. While this can be true of poorly coded themes or overloaded pages, Elementor Pro (especially when paired with WP Rocket, which we also recommend) performs exceptionally well.
At Neo Agency, we have access to all of the best premium plug-ins that come included with every single plan we offer
- Elementor Pro
- Rank Math Pro
- WP Rocket
- Clean Talk
- Imagify
- Search & Filter Pro
With this stack, our Elementor-powered sites frequently load in under 1.5 seconds and score above 90 on mobile in Google PageSpeed Insights.
🪪Licence Purchase Direct from Elementor Plugin Authors
For those who want to give it a go, whether you’re a complete novice or a seasoned pro, Elementor Pro is a powerful tool that puts creative control in your hands. If you’d prefer to manage things yourself and speak directly to Elementor’s support when needed, this is a great option. Elementor Pro offers tiered pricing based on the number of sites, giving you flexibility as your needs grow.
- Essential (1 site) – $59/year
- Advanced (3 sites) – $99/year
- Expert (25 sites) – $199/year
- Agency (1000 sites) – $399/year
Whether you prefer a fully managed service or just need access to essential tools, Neo’s flexible website plans have you covered. From hands-off support and expert-led optimisation to simple licence access for DIY users, you can choose the level of involvement that suits your business best.
🔧 Licence Management Only (For DIY Users)
Prefer to manage your website yourself? No problem, our Licence Management Plan provides access to premium tools like Elementor Pro and other plugins we use, but without support, setup, or advice. You’ll get full functionality, and you can use our affiliate link to purchase your own licence if you’d rather go fully independent.
🚀 Essential Plan & Above (Fully Managed)
All of our Essential, Pro, and Enterprise plans include Elementor Pro and other premium plugins, plus:
- Dedicated plugin licence management
- Expert support and advice
- Managed updates
- Enhanced site security
- Ongoing SEO optimisation
- Allocated development time to help scale your site with your business
This is the best option for clients who want a hands-off experience with high-level ongoing support.
Elementor Pro vs Other Builders
| Feature / Builder | Elementor Pro | Beaver Builder | Divi Builder | Gutenberg |
|---|---|---|---|---|
| Visual Drag & Drop | ✅ | ✅ | ✅ | ❌ |
| Theme Builder | ✅ | ❌ | ✅ | ❌ |
| WooCommerce Builder | ✅ | ❌ | ✅ | ❌ |
| Popups | ✅ | ❌ | ❌ | ❌ |
| Dynamic Content | ✅ | ✅ | ❌ | ✅ (limited) |
| Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐ |
| Developer-Friendly | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐ |
Final Verdict: Why We Recommend Elementor Pro
At Neo Agency, Elementor Pro is our page builder of choice because it gives us and our clients the freedom to design without limits.
Whether you want a blazing-fast site, a high-converting sales funnel, or a flexible WooCommerce storefront, Elementor Pro delivers the tools to build it right and keep it future-proof.